This tech watch focuses on one specific foray into bringing image formats up to date with modern hardware and software but there is much more to come. I hesitate to say there is a war of sorts on the horizon but some negotiations are ongoing to determine which approaches get adopted and what settles in for the long term.
Microsoft has initiated their roll out of the HEIT format.
There currently aren't any editors for the format and the focus is on playback.
This would appear to be a byproduct of Microsoft's purchase of Nokia several years ago.
For more information see:
Of interest, this format is one of many approaches that form a container around data that is then processed in a standardized/optimized way... as opposed to processing the data differently for each data type. Containers aren't anything new but this round would suggest that after studying various options in the wild were useful feedback could be collected the approach could be further standardized and optimized,
Disclaimer: These tech watches usually don't effect us in the short term as they point to technologies on the horizon.
Those that are aware however can take advantage.