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Hash, Inc. Forums > Forum Archives > A:M Forums Archive > Best of "Martin's Minutes"
martin
I know people who work at advertising agencies are young, and taught that “sex sells”. Long-legged, thin-hipped models in beer ads seem harmless enough – the subtext is something like, “beautiful blond twins will associate with you if you drink our beer.” Works for me.

However…

Discreet ran a full-color, back-cover advertisement of two half-dressed thirty-something males and a sweats-wearing, buxom female having a pillow fight on an unmade bed (see below). What? If I buy their software, I get MFM sex? For less than $100K you can have a 3-way?

Let’s say the whole idea of software equals double-penetration sounds okay. Not to put too fine a point on it, but I find those people in that picture unattractive: male-pattern baldness is not sexy, nor are tattoos, button-fly underwear, or heat-damaged hair. Frankly, this ad makes me think of used condoms – ick.

The tagline, “life is short… explore your options”, leaves one’s imagination reeling. Let’s see: MFM, FMM, MMF, and it’s unclear what the object on the nightstand is – I suppose the options explored are a little more graphic than my feeble attempts of imaginary sexual intrigue. The art direction of the ad is a little grainy, desaturated, and the bedding doesn’t match. Whoever set up this shot had more than a passing familiarity with the porn industry.

One thing is for sure, their claims of “unprecedented performance” are certainly questionable. The chick might be willing but she ain't no Traci Lords.
UNGLAUBLICHUSA
We need some new Martins minutes, unfortunately I don't live out in hashland or Martin could write about the stupid crap I pull all the time. More new minutes! "Give me minutes or give me death"....er, not death actually, maybe 'give me a tummy ache' would do the trick.
jon
the problem is martin is now at peace with the world, and has nothing to rant about.

-jon
oakchas
How old is that ad?

Stupid ad.

I'm sorry, I was (literally) born and raised in commercial art, advertising, and two martini lunches.. That ad wouldn't sell me on anything mentioned, alluded to, or inferred from it.

Stupid ad. Stupid client to pay for it. Horrible agency. No talent.

Ick, for all reasons cited above this post... and used condoms is probaby the best descriptor for it.

Junk advertising.

hate it.

perfect example of it. Bah.
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